You need a Social Media Roadmap. A guide to help you determine:
- Which social media sites are the right ones for your company
- How often you should participate
- What you should say
- Who you are trying to reach
- What outcomes you can expect to receive
You don’t have the time to try a little bit here and a little bit there – you need a plan. And a plan starts with your goal. What do you want to accomplish?
Are you looking to BUILD BRAND AWARENESS?
Do you want to DRIVE WEBSITE TRAFFIC?
Do you need to improve your SEARCH ENGINE RESULTS?
Do you want to BUILD CUSTOMER RELATIONSHIPS?
Each goal requires a different plan. Each goal can be better served in one social media site rather than another. For example – if you are a Business to Business company and want to connect with the decision makers in your industry – Facebook is NOT the best tool. LinkedIn is. But what should you do on LinkedIn to make those connections? A Social Media Roadmap can help answer those questions and give you a guided list of instructions to get from your company to your target customer.
Let’s get started on your road to success!